Tuesday, December 14, 2010

Mobile Communication Offers Additional Student Support

In November of 2009, Pottsgrove High School located in Pottstown, PA, experienced the tragic deaths of two students in an automobile accident. The social and emotional impact of these sudden deaths, and the subsequent conversations with students, led the administration to seek novel ways to offer support to students and their friends who are experiencing barriers to learning, such as drug, alcohol or mental health issues.

The High School principal had seen a video showcasing a preventative tool employed by stadiums, which encouraged fans to text in to a central command for assistance with crowd control or unruly behavior. In light of recent events, he began to think of its application in education and in specifically addressing the needs of our school. The company (http://www.guestassist.net/) delivers mobile phone-based communications that allow an enterprise, such as a school, to interact with their students.

While cell phones use in class is against their school policy, a “technology zone” was established in the cafeteria where students are permitted to use their phones during lunch. With the implementation of this system, a cutting-edge technology commonly utilized on college campuses, students have communicated via text to the operators (school administration and a few select teachers) about bullying, various concerns about their friends, and knowledge of drug use. Signs and video news bulletins have been circulating through this particular high school with the following message:

CONCERNED? Text “Falcons” and your concern to 78247

Students are encouraged to text message concerns relating to bullying, possible drug and alcohol abuse, self-injury, and other topics that may hinder student learning. All text messages are filtered into a website that is consistently monitored by trained teachers and administrators. Students receive a message in return thanking them for their concern, asking for more specific details, or in cases deemed urgent, asked to report to an administrator or counselor for support. Incoming information is then passed on to school personnel who can best provide assistance to the student.

In the first month of operation, the Falcon Assist has provided supports to at least a dozen students. It’s great to see that students care and have concern for their peers!

The school is now asking for our parents to help provide support to their students by utilizing the text messaging service. “If you feel your son/daughter or their friends are in need of assistance, then please text “Falcons” and your concern to 78247.”

The system is simple yet powerful, as it allows for anonymous communication, has a web-based control system for easy access and the ability to tag conversations for future reports based on type of concern or issue.

I'm looking forward to my interview this Thursday with Chris Schaffer, the principal of Pottsgrove High School, who is the genius behind the system's implementation.
 
_____________________________________________________________

Tuesday, December 7, 2010

Sextortion: An Online Predator's New Favorite Form of Extortion

Sextortion; a new term and a growing concern to watch out for.

Sextortion occurs when a person uses guilt, power, or knowledge of a certain secret, to force another person into providing sexually explicit photos, having sex or performing sexual favors.

Sextortion is one of the “crimes of choice” that Internet predators use to gain access into their targets personal life. Predators generally target teens or young adults on social networking sites like Facebook and MySpace.

Predators who practice sextortion pressure their victims to give them sexually explicit photos and/or favors in exchange for their secrecy of previously obtained private information or for a promise to hold off on future violent acts.

Take the Sextortion case that happened in the Milwaukee area with Anthony Stancl, an 18-year-old former New Berlin high school student who is serving 15 years in prison for sextortion. Anthony, an honor student, got more than 30 boys to send him naked photos of themselves …by posing as a female on Facebook. He then blackmailed several boys into sexual acts by threatening to share those pornographic images if they said “no.”

Throughout 2010, there have been ongoing acts of sextortion occurring at universities across the country. A predator preys on sorority pledges by first studying their Facebook profile and then approaches them using Facebook, pretending to be a sorority sister or an alum from their college. The first communications seem harmless to unsuspecting freshman, yet are obvious attempts to gain trust. Subsequent Facebook chats and e-mails get creepy, with requests for naked pictures, followed by threats to reveal secrets and commit violent acts. The dozen or so victims to date attend southwest schools: University of Florida, Florida State University, Auburn University, University of Alabama and Louisiana State University. So far, several college students have actually provided their assailant with naked photos.

  • Out of the people who report sharing nude photos of themselves, almost a third of them have shared the photos with people they only know online ... or with people they've never met face-to-face.
What’s important about sextortion is that parents teach their children not to trust anyone they don’t know online, to keep their profile private, even when after they turn 18-years-old, and to make sure they report any online contact they’ve received from online strangers who are asking for private and/or creepy information.

Teens and young adults need to understand that when they take these types of photographs... or if they turn on their web camera for strangers, the person on the receiving end can easily record, and spread the information anywhere they choose, or else.

For more information about how to parent around today's technology, visit:  http://www.shawnedgington.com/.

Tuesday, September 28, 2010

911 Text Alerts Kept University of Texas Students Safe

A 19 year old sophomore at the University of Texas opened fire Tuesday while running through the Austin campus using an AK-47, then eventually killed himself.  
No one else was shot, and most of the credit for a low body count is going to the university's crisis-management plan.

As part of this plan, the schools text messaging system reached out to more than 43,000 people, warning students, faculty and staff to stay away from the area the gunman was holed up.  The text also advised students to remain indoors.  
Here's a few important questions to ask:

  • Does your child's elementary, middle, high school or university have an emergency text messaging system in place?  Services such as Mobile Campus provides real-time emergency alerts for schools across the country.
  • Are you and your family members listed on the text recipient list?
  • If your child's school has yet to implement an emergency text messaging system, when is planned to be implemented?
An emergency text messaging system is one instance on how text technology can save lives.  It's also clear that every school should have a system in place exactly like the University of Texas has implemented.

Since almost everyone carries their cell phones, sending emergency messages by text is the perfect solution for emergency and life threatening situations.

____________________________________________________________






Thursday, September 9, 2010

Facebook: What Every Parent Needs to Know

 
Facebook has become the “must-have” social networking account most pre-teens yearn for, teenagers live by, and many adults love.
 
When you hear “Mom, can I have a Facebook account?” you shouldn’t be shocked. Some parents struggle with the answer, especially when it comes to their 13- or 14-year old child who can’t wait to set up their profile, friend their friends, post their favorite pictures, and update their status.

Only a parent knows their child well enough to decide if their teen is ready and mature enough to handle the responsibility that goes along with having a Facebook account. Remember, Facebook is a mode of communication that has the capability to reach the entire world. If you decide to say “yes”, here are eight rules you should consider implementing before granting access:

• No foul language

• No inappropriate photos

• Only accept friend requests from people they know

• Teach your kids how to use the “Block” feature to stop abusive behavior

• Communicate and educate your teens about Internet Safety

• Monitor their pages, and let them know you’re doing so

• Review their privacy settings with them ('Private' is highly recommended)

• Make it clear you’ll need 24/7 access to their account (obtain user/password information)

Keep in mind that only confirmed friends can post to your teen's Wall or contact your teen via Facebook, so if you’re worried that someone will make inappropriate posts or send offensive messages, you only have to worry about those type of messages coming from friends that your child confirmed.

I refer to them as frenemies. 

____________________________________________________

Tuesday, August 10, 2010

Sexting Scandal Hits High School - "Hummer Mom" Caught

I was totally horrified to hear about the Hummer driving, 42-year-old married mom who faces 67 counts of sexual assault for having sex with two 15-year-old boys! 

How could it get any worse than that?  Christine Hubbs' charges include having sex with two different boys; which has been reported that the encounters started when they were only 13 years old.

How did "Hummer mom" get caught?

Hubbs allegedly sent text messages and nude pictures of herself to the boys from her cell phone... also known as "Sexting".  She was arrested after one of the victim's parents found a nude text of Hubbs on his cell phone. 

Thank God this parent was paying attention!

After police seized Hubb's personal computer and phones, they were able to reveal the ongoing relationship with the two teens.

Sexting 101

"Not my child!" is what most parents think when the topic of sexting is brought up in conversation.  According to The National Campaign, 33% of teenagers have admitted to sexting.  The number increases to 36% when it comes to young adult women.  I know what you're thinking... age 42 is not a "young adult woman!"

What can you do to prevent sexting? 
  • Eliminate the MMS feature from your teens' cell phone plan.  MMS = pictures/videos that can be sent/received by cell phone.
  • Keep the lines of communication open between you and your teen
  • Understand there are predators everywhere, and your children need to be protected from them
  • Take an occasional look at stored photos on your child's cell phone
  • Read Between the Lines, keep your eyes open for any strange behavior surrounding their cell phone usage
Unfortunately, sexting is a reality and it's becoming more common than we'd like to believe. 

To be pro-active around the subject of sexting, it's best to sit down with your kids to set texting boundaries.  Be sure to explain the potentially serious consequence to ANY kind of sex texting, including what to do if and when they ever receive any naked or obscene photo. 

You should also include "what not to do" in your sexting discussion... which is to NEVER forward these types of texts out to their friends. 

 

Thursday, July 8, 2010

Men vs. Women in the Workplace

I'm in the process of getting some seriously juicy information from personal interviews and by surveying how women and men work together - and boy am I learning more every day!

You would think by the time we get to our 40's and have been working with boys since the age of 15, we would know all there is to know. 

Guess what?  I was wrong!

If you have a few minutes, I would appreciate getting your feedback about your personal experiences from working with the opposite sex by taking this survey for my upcoming book - "It's NOT Complicated:  What Men Want in the Workplace" and how to use it to get ahead.

Click here:  http://www.surveymonkey.com/s/MSFMWFD

I know, it sounds devious - but we're just trying to help women get a leg up in the workplace.  And you men out there... Don't worry!  You're feedback will help women learn how to improve their performance, which means it's a win/win for everyone.

If your story is extra fabulous - it just might get published!

Thanks for your time, I really appreciate it!


_____________________________________________________

Wednesday, June 30, 2010

Mehserle Trial Causes Oakland Riots - Tonight's Event Cancelled

Hi All,


Thanks to Kathy Babcock who works in downtown Oakland and called to provide breaking news and excellent advice; "I HIGHLY recommend you stay out of Oakland due to the Judges recent ruling on the Mehserle trial".  

She also said the streets are dangerous and many of the buildings have closed and sent their staff home for the day.

Due to the location of The Ellington, and that the ongoing riots are only blocks away from the building, we've rescheduled tonight's event - date TBD.

Celebrate Summer At The Ellington!

Take a break from your same old routine, and join me Wednesday night in downtown Jack London Square for a glass of champagne (or two) and some wonderful appetizers!

The gracious owners of The Ellington, (the newest and most prestigious high-end condo project in downtown) are hosting me and my book; "Read Between the Lines" to help get the word out about their beautiful project.  If you get a chance, stop by and come say hi!

Where:  The Ellington - 222 Broadway, Oakland - Free Parking is Available

When:  Wednesday, June 30th, 2010

Time:  5:00 to 7:00 (Stop by for 15 minutes or 2 hours - whatever works for you)

I'm looking forward to checking out the roof-top pool, meeting new friends and seeing my old (but young) friends, while enjoying the beautiful views of San Francisco and Jack London Square.

Hope you can make it!

Thursday, June 17, 2010

Attention Californians: Claim Your Lost Cash!

If you live in California (I'm sure it's the same in every other state) you should periodically check out your home state's website to see if you have any long lost cash you need to claim.

I make a point to check annually, and I always find some missing money that I never knew was missing.  It's like Christmas!

Last year I hit pay dirt.  I found $5,200.00 and was ecstatic.  In 2004, I found a check for $9000!  I checked today, and found $937.00, a refund that was apparently sent by Hewlett-Packard, but I never received it. 

I also checked my husbands name (found him a $50 rebate), my moms (found her $354.00) and my kids (they had $0), but my point is, you never know. 

It's simple!  In about two minutes, you could be rich.  Here's what you do:
  1. If you live in California, go to http://www.ca.gov/
  2. In the search box, put "Unclaimed Property" and hit search
  3. Then click on the 3rd bullet down "UCP Inquiry System"
  4. Insert first name, last name and last known city the person lived in.
  5. Click search
That's all there is to it.  Go ahead, do your search, and be sure to let me know if your wallet is a little heavier.  :)

Happy Treasure Hunting!!!

_________________________________________________

Wednesday, May 19, 2010

Tips and Tricks for Appearing on View From the Bay

Just in case you've been invited to appear on The View From the Bay, I thought I would provide you some "Need to know" tips and tricks on what to do (and what not to do) during your next appearance on View From the Bay.

I'm far from an expert, but I wish someone would have told me what I'm telling you.  All of these tips are either things I screwed up on, was told the day of, or they're things I noticed while I was on the set.

  1. VFTB is filmed in High Definition, so be prepared for every single detail from your waist up to show.  UGGGGG, it sucks getting old!!!!!
  2. There's a fabulous makeup artist available on most days, so by all means, let her work her magic on you.  She mentioned "they go for the natural and casual look" so leave your false extra long eye-lashes and bright red "Gwen" lipstick at home.
  3. Spencer and Janelle are totally and perfectly wonderful, and make it really easy to have a conversation with them.  Wear an extra layer of protection, don't drink too much caffeine, and you'll be good.
  4. Don't eat the snacks in the green room.  Why risk all that stuff getting stuck in your teeth under HD scrutiny?
  5. If your interview occurs while sitting in the tall red stool, remember this.  It's tall and red, so dress accordingly. 
  6. I don't know why I spent so much time worrying about the shoes I was going to wear.  I'm pretty sure if I had my Asics on, you wouldn't have noticed. (You start your interview seated in the tall red stool, not walking out as if you're on Oprah).
  7. You'll be wearing a mic that gets clipped on in the front of your shirt, and you'll have a big box (the wireless device) in your back.  Hence, you'll have to sit up straight in your stool, no matter how much it hurts.  I got a "miss" on this point.  
  8. Ditch the too short skirts.
  9. Your top should have sleeves.  I missed on this point too.  
  10. The hosts are the stars, and Jess the producer of the show is the rock-star.  He's responsible for making sure everything goes smoothly with your segment.  He's involved and responsible for all the fine details, including the questions the hosts plan to ask you.  Take good care of Jess.
  11. When you're being interviewed, you'll just look at the Spencer and Janelle, not at the camera's.  
  12. There's a small studio audience.  I was lucky enough to have 35 first graders as part of my audience.  My topic...Textual Harassment.  YIKES!  I guess it could have been worse - I could have been discussing the sexiest body part to get your tattoo on or where baby's come from!
  13. It's best to wear jewel tones or black, but remember not to pick a color that clashes with the tall red stool!
  14. Don't wear white... but I don't have to tell you that.
  15. Take the time and spend the money to have your hair done by your favorite stylist.  You won't regret it.  I didn't do this, and boy am I sorry!
  16. Back to the stool.  (Yes, I had issues with the stool)  I made the mistake of resting my arms on both arm rests.  Just rest on one side, preferably on the side next to your closest host.
  17. Did I mention the stool was red?
  18. Be prepared and watch several segments just before your segment is scheduled to air.  This way you know what's going on that week.  I record and watch this show regularly, so I felt good about this part.
Let my learning curve be to your benefit.  Good luck, you'll be fabulous!

Wednesday, May 12, 2010

RBTL Has Exciting News 4 U!

Upcoming News Worth Mentioning:

Shawn's been invited to speak on The View From the Bay next week!  She'll be discussing the dangers of textual harassment, cyber bullying and sexting and most importantly what parents can do to help.  Want to come along?  Just let me know!

Monday, May 17th, ABC 7 from 3:00 to 4:00.


To further shawn's advocacy for Saving Lives, Don't Text and Drive, she'll be signing books and taking signed pledges for RBTL's No Phone Zone. 

Barnes & Noble Dublin– Sunday, May 23rd from 1-3
Hacienda Crossings (Next to Regal Theaters)
4972 Dublin Boulevard
Dublin, CA 94568

We've got a new iPhone App you'll want to check out!  LOL is the name, and abbreviations are it's game.

Available in the App Store on May 14th, 2010
Search:  LOL Text Lingo
This App provides novice texters and confused parents the ability to look
up thousands of abbreviations in the snap of a finger.

Friday, April 30, 2010

Make Your Car A No Phone Zone

Today's the first annual "No Phone Zone", and it's time for you to take the pledge.

If you need a reason why, here's the only one you need:


  1. You could kill innocent people

Go to www.oprah.com and take the pledge.

Take a moment, and take the pledge - you won't regret it!



Tuesday, April 13, 2010

Top 10 Forbidden Text Zones Revealed

We all know how great texting can be most of the time, but what about the times and places texting isn't so great?

Research on this subject was a bit sketchy, but here's the top 10 forbidden text zones I was able to locate:

10.  After you've been pulled over by your neighborhood cop - because you're just going to piss him off
9.    While your pole dancing - because a cell phone just isn't very sexy
8.    During prayer - because your pastor might get jealous (It happened)
7.    At your local "Swingers" get together - well... the "because" is too disgusting to mention so RBTL
6.    While you're catching a wave in San Diego - because water and cell phones don't mix
5.    During your HR meeting while you're getting your ass chewed for cell phone abuse - because you        need the money
4.    When you're visiting the Porcelain God - because it's just too disgusting to do both at the same time
3.    While you're at the batting cages with balls flying at 90 mpg - because you can't afford more plastic surgery! 
2.    When riding a mechanical bull - because cowboys can't multi task, so neither should you
1.    While you're getting busy in the bedroom - you do the math

That's the newest unofficial lineup of forbidden text zones... but I need your input to make it official!  Please, list your personal place or space where you've banned all text messages.

Common, it's your turn to share.

Tuesday, April 6, 2010

Get Instant Fashion Advice

Have you ever found yourself in a position where you've needed last-minute fashion advice?

I have to say; I was in need of some serious fashion do's (and don'ts) last Saturday when I was being interviewed live on KRON 4 Weekend News by Henry Tenenbaum.

I'm sitting in the hot seat, hoping my jacket is buttoned correctly, that my legs were crossed in the right direction, that my blouse wasn't showing too much cleavage, amongst the 99 other worries running through my head.  It was right then when I was saved by the "ding".

Lucky for me, my BFF Wendy had seen the 15 second promo of Henry and I pretending to text each other two minutes before we were going live with the interview.  This is exactly when she made the mad dash to find her cell phone.  It was a fashion emergency!

Just in the nick of time, she sent me a text that said "Love the jacket - center your necklace and pull up your cammy!" And then I got a "Go get em, you look great".  I responded back with an "OMG" and then a "Thx, YTB". Adding to the benefit of badly needed advice I would have never gotten from the men standing in the room, the entire text exchange made me laugh which really calmed my nerves.

Thanks to the power of a few texts and a great friend that's concerned with the potential of her gal pal looking like a complete idiot, I was able to get some desperately needed fashion advice, and just in time!

My point is that you too can get fashion advice on the DL!  Any time you're thinking you need some true blue honesty, but you don't want everyone to hear about your fashion faux pas... just ask your BFF to send some text advice.  To be honest, one of the most important jobs of being a great friend is to make sure your BFF's don't wear too-short skirts, don't pile on too much makeup, and to strongly suggest they ditch the go-go boots and the floral moo moo's because they've gone out of style.  

I'm definitely going to make fashion advice by text my new SOP, but next time I go on TV, I'm going to need to get me some tips on how NOT to look larger than life!  It's true - the camera adds 10 pounds right to your bottom line, and I have the picture to prove it!  

Monday, April 5, 2010

Reminders By Text Rock

As I was rushing out the door this morning so I could get to my meeting by eight (my teens were still sound asleep), I thought to myself that I should take a moment to write a list of chores that my little sleepy-heads needed to accomplish.

After all, it's Spring Break, and I can't have them doing absolutely NOTHING, can I?

But then I thought to myself "Why don't I just text them their chores"?  I needed to get to work, and didn't have an extra five minutes to write down two lists of "To-Do's".  So, that's what I did.  I sent a group text to both of them with what I wanted them to do.

Nicole, my 17-year old responded back in seconds saying she'll take care of them, and my 15-year old son responded two hours later asking if he could first go to the movies then do his chores right when he got home.  Have I mentioned boys are a little slower at responding to texts than girls?

Once again, sending a text saved me time and I knew my messages would be delivered instantly.  A little bonus was that they each would need to respond to my requests, which is what I love about sending a text vs. just leaving a note that might get conveniently ignored.

Have you ever used texting to send reminders?  If so, what type of reminders have you sent, and did you have positive results?

LMK!

Wednesday, March 24, 2010

Harassment by Text On the Uprise

One of the newest epidemics in the world of texting is Textual Harassment, a form of harassment delivered by text message.  Textual harassment and techno-stalking are a growing concern, especially because it’s so quick and easy to accomplish, and affects all ages of both women and men.
Textual Harassment is an unfortunate reality that has developed as a result of the growth and popularity of texting, to the degree that special laws have been put in place to protect the innocent.

The laws that define textual harassment vary from state to state, but in California a single unsolicited text message that threatens physical harm or is obscene is enough to meet the definition of textual harassment. If the text doesn't fall into either of these categories, then the text must be sent several times in order to be considered textual harassment. 

What should you do if you get text harassed?


I – Ignore the Text – DON’T RESPOND & make a copy of the message

B – Block – Call your provider and have them block the number

R – Report – Report the harassment to the police


It really comes down to one question when you're trying to decide if a text has crossed the line. Ask yourself “Do you feel threatened or violated in any way?” If your answer is “Yes”, stop responding to the texts, keep copies of the messages in your e-mail, and if needed, block their number. If you feel threatened, strongly consider reporting them to the police, which is why you need to document the messages by making copies.
 
Most importantly, if you get harassed by text, understand that you’re not alone. There is millions of textual harassment cases reported every year in the United States, and it's my strong opinion that most cases go unreported.
 
For more information and reports published by the US Department of Justice, Violence Against Women, go directly to their site at:  http://www.ovw.usdoj.gov/ .

Sunday, March 14, 2010

Quinton Aaron of "The Blind Side" Take Home Read Between the Lines

After meeting hundreds of celebrities, handing out over 250 special edition copies of Read Between the Lines, and taking more photos than I care to mention, one of my favorite moments was spending time with Quinton Aaron, who plays the part of the Baltimore Ravens offensive tackle Michael Oher, in the movie "The Blind Side".  

If you haven't seen the movie yet, you've got to!  Quinton is wonderful, and as I'm sure you've heard by now, Sandra Bulluck was also incredible enough to take home Oscar.

Quinton was down to earth, and at the same time, larger than life!  We spent more than twenty minutes in great conversation, then we took lots of fun pictures, hugged, and even danced (He's hoping for a gig on Dancing With the Stars) and I have the picture of us in motion to prove his worthiness!  :)

At first, my mom didn't recognize him, but when she did - I thought she was going to faint!  And the picture of Quinton giving Nicole a giant bear hug is priceless!

The entire day was such an incredible experience; it literally took me three days to recover.  Thank God for my Mom,  my daughter Nicole, and my girlfriends Jen, Venetia, and Jennifer.  Between the six of us, we were able to talk to everyone who stopped by, take tons of pictures, and offered Michelle's special sugar cookies in the shape of stars.  After that, we asked everyone to autograph the blown-up version of the book cover.  By the end of the night - we had collected over 300 signatures!

I can best explain our day as the ultimate "Coming Out Party" RBTL could have ever hoped for!

More fun SWAG 411 to follow!

Thursday, March 11, 2010

Managing the Information Highway

It's the age of technology, and we're all smack dab in the middle of it all.

There's e-mail, news alerts, tweets, texts, Skype, a multitude of in-boxes, social media sites, blogs, YouTube and phones everywhere we turn.  Not only do we need to understand how to use technology, but we also need to master all the 411 without throwing it into reverse.

Technology can benefit you, but it can also suck you in and waste your precious time if you're not careful.  And it's time you'll never get back.

Here's a few tips to help you take charge, prioritize, and thank God for Google.

  • Take Charge of your In-Boxes.  Delete what's not important or doesn't apply to you.  Install a reputable spam filter to reduce trash, and prioritize what's essential to your career, family and friends.  Delete the rest.
  • Use Google.  Because of Google's algorithm - We benefit from the wisdom of many knowledgeable and diverse individuals in just a few clicks.  Viola!  Just like that, you'll have answers to your burning questions.  
  • Text Tactfully.  Text when it makes sense, and don't watch your life fly by, by staring at your phone all day, waiting for that next text to come in.  Do yourself a favor and make the call instead of passing hundreds of texts back and forth.
  • Don't be too Social.  Balance is your key to success when it comes to social media.  Spending hours a day on Facebook?  Do you really have that much EXTRA time?
  • Pick your Passion.  Use the technology that works for you, and don't be close-minded when it comes to learning new gizmos.  Keep an open mind, and give it an honest shot.
  • Get an iPhone.  I know; this is a tuff pill to swallow if you're a BlackBerry user like I was just four weeks ago.  That being said, I've taken control of my in-boxes, text messages, my calendar (It auto syncs with Outlook) and Google works like a dream.  Oh, and did I mention I can take a quality photo and then immediately text or e-mail it in a snap?  And the App Store.... WAD!  (What a Dream)
We're all in charge of our own life and which roads we pick to travel down.  Pick your own direction, ignore the tiny bumps in the road, and use the information highway to help you find your way... With simplicity and style of course!  


Monday, March 1, 2010

It's Oscar Week and RBTL Gets Stoned For SWAG

Thanks to four of my amazing girlfriends, we finished stoning and wrapping Read Between the Lines and it's companion iPhone App "OMG!" in preparation for the Academy Award SWAG event this Saturday.


Nothing helps get my gal-pals more motivated than a couple bottles of wine and some hot steamy pepperoni pizza!  With 150 books to embellish with Swarovski Crystals, we had our work cut out for us.

It was no problem!  Jen, Beverly and Michelle stoned, Vinny worked on "blinging" the giant book cover, and I signed, stuffed and wrapped.  We worked hard for 5 hours, but got it done.

Here's a look at 220 completed books, ready to be given away to celebrities, stylists, and select media who've been invited to the upcoming SWAG event, and we'll be there to witness it first hand.

Next up?  Jen and I finished the backdrop tonight, and next... we need to figure out a way to get all of these books plus the 50 splits of Rose Chandon, 200 star-shaped sugar cookies decorated in the colors of the book, our backdrop, and luggage crammed into my car, for our road-trip to Hollywood!

We plan to get our guests all sugared up from the cookies and tipsy from the champagne so we can get some great photo-op's.  JK - we just plan to have a lot of fun and get RBTL into the hands of the well heeled.

Did you know that SWAG stands for "Stuff We All Get"?  I don't know about you, but I've never been given a big bag full of great free stuff, including things like Alligator handbags, iPhones and Swiss watches.  Hmm, I'm thinking it's more like "Stuff We A'listers Get".

It's quite the adventure, and I'm really looking forward to all of it!

Thursday, February 25, 2010

Diary of an iPhone Application - OMG! is Officially Available!

At last, Apple just approved the iPhone Applications I've been working on, which include a text lingo dictionary, much like the glossary in the back of the book, Read Between the lines.  Those original terms from the book, along with 100's of new terms are included in two of my new iPhone Applications.

This process took longer than expected, mostly due to Apple's new "Clean Icon" campaign.   I just heard earlier this week that Apple has deleted over 5000 Applications from the Apple store, because they failed to measure up to their new standards - and there's more  to come.

I guess you could say I was trying to "Get Hip Without Getting Deleted" by Apple.  Our primary delay was that one of my App's (the one with the icon "WTF?") was rejected as a result of this new initiative. 

Lucky for me, I hired the right person and the right company (Jen @ Presskit in Atlanta) who understands the App creation and submission process, and did a great job bringing all of RBTL App's into the Apple store.  She's an engineer with a great personality - which I find unusual.  :)  Jen's smart, honest, knows the App business, and she's found a niche that allowed me to have an App developed for Read Between the Lines.

Officially, we have four Apps in the store:

Free Category - Search "Text Lingo"
OMG! & RBTL - These are both "Lite Versions" that are free, and give you a taste for the full version App, by providing 20 fun text abbreviations, along with an option to preview several chapters of the book, as well as a way to purchase the book right from your iPhone.

We built the "Lite" versions so iPhone users could learn about RBTL, and get a feel for what the full version included.

Paid Category - Search "Text Lingo"
OMG! & RBTL - These are both the complete text lingo dictionaries, and cost .99 each.  They allow you to search through thousands of abbreviations, and share them by e-mail, FaceBook, and Twitter. 

I'm proud to say I've made it through this process - thank you Jen!  These fun filled applications launched 2/23/10, and are the best companion to help you communicate with simplicity and style, right in the palm of your hand. 

Have a great idea for an App?  If this is the case, I have some great recommendations for you.  Just post your question - and I'd be more than happy to share any and all of my resources!