In short, Twitter is a trendy communication tool that's part micro-blog, part social network, part instant message, and part text message that allows you to share information by sending quick updates (AKA tweets) in 140-character snippets or less.
For most of us, it's NOT our goal to tweet "What we are really doing" for the entire Twitter Nation to see, every moment of the day.
There's nothing worse than having to read that someones going to the dentist or getting their tires rotated. Who cares? TMI!
One great thing Twitter offers is many benefits to businesses that shouldn't be ignored. Twitter can be an incredible tool to provide important information about your company, while at the same time showing the "real" side of your business.
With Twitter, you can build relationships with those whom you might otherwise miss out on getting to know. Here are a few things your company can do with Twitter:
Network
Provide customer support
Expand PR and marketing opportunities
Share tips, promotions and sales
Provide important industry related info
Add value to your service offerings
Make important announcements
and much more
Whether you're interested in using Twitter to further your professional career, your company's presence in the Twitter world, or just looking to spread your wings and have some fun, Twitter can be the perfect information skyway for you.
Most people I talk to know nothing (or very little) about Twitter. That's why I decided to dedicate an entire chapter within Read Between the Lines to Twitter.
The good news is You decide if it's for something you want try, or not. It's free, so even if you try it and you don't like it - you definitely don't have much to loose except for your time.
Stardom, here you come!
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